Step five: You Become an industry leader and your patrons love you for it
The stats speak. Increasingly, customers are putting their money where their heart is. Give them an opportunity to vote for their values with their dollars, and you can greatly benefit.
"Fifty-five percent of global online consumers across 60 countries say they are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact," according to a new study by Nielsen.
“'Consumers around the world are saying loud and clear that a brand’s social purpose is among the factors that influence purchase decisions,' said Amy Fenton, global leader of public development and sustainability, Nielsen. 'This behavior is on the rise and it provides opportunities for meaningful impact in our communities, in addition to helping to grow share for brands.'” - Nielsen
"A poll conducted by Time Magazine found that almost 50% of Americans valued environmental protection over economic growth, more than 60% had purchased organic produce within the previous year, and nearly 40% made purchases based on the social or political values of the producing company; even more striking is that this survey measured sentiment after the economic crisis had struck." - Franchise Help